Addressing Vaccine Concerns: A Hopeful Path Forward for Vaccine Confidence

Health care providers and public health professionals are the most trusted sources of vaccine information for most people and as such have the potential to play an important role in addressing misinformation. PRINCIPLES TO ADDRESS MISINFORMATION AND BOOST CONFIDENCE After understanding motivation, context, and audience, medical and public health professionals can apply several principles to address vaccine misinformation and strengthen vaccine confidence. Effect of a health care professional communication training intervention on adolescent human papillomavirus vaccination: a cluster randomized clinical trial.